There are many ways to bring the personal touch to the typically impersonal medium of online marketing. If your target market is young and well adjusted to social media, then this can be a great way to engage with your target market and show that there are real people behind your business.
However, for the casual browser, video marketing is by far one of the most effective conversion tools for troublesome pages or to add a personal touch to your campaign goals. Based on our research we find that well over 60% of people who find a video on a page will watch it.
Convert More Customers
Video provides the perfect medium to demonstrate you understand your clients needs on a much more personal level than a webpage can. With the power of Web Analytics, we can determine exactly what sort of browser goes to each page and customize a video specifically appealing to each customers unique needs.
Tackle Problem Pages
If a page or a series of pages on your site cannot be simplified, but maintains a high bounce rate (that is, people leaving the site at this point) we can design a video person to walk onto the page and explain what to do next, and to further appeal to their needs in facilitating the conversion.
With the power of video marketing at your disposal, combined with Web Analytics and Conversion Architecture, why use older, more archaic forms of marketing when you can switch to the marketing medium that offers measurable results.
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