If you’ve read the heading and are wondering what conversion architecture is, then go here, if not then keep on reading.
Conversion Goals
So what exactly does conversion architecture updates involve? Well to start off with, we create what’s called conversion goals, a process involving the combination of landing pages and website analysis programs.
Evaluating the Evaluation
These conversion goals are a way of evaluating how ad campaigns have performed, in order to do this we set up ad specific landing pages. In doing this we are then able to track who arrives at them because of leads generated by the ad campaign. Thus, it enables us to determine how well the ad has performed and gain an idea of how many people it has reached.
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