Stay Connected
Loading...
Paragon Blog
-
Social media confirmed to play a role in organic page ranking
Posted on January 28, 2011 | No CommentsMany of you may be very unfamiliar with Google’s policy when it comes to releasing information regarding its internal operations, specifically regarding search algorithms. I therefore would like to start with a little bit of background. Google employs a team of search ranking engineers who’s... -
Game dynamic marketing platform Foursquare grows 3400% in 2010
Posted on January 25, 2011 | No CommentsGame Dynamic Marketing is a relatively new concept, even to its users. With the rise of Facebook places late last year we saw a mainstreaming of the geo-tagging technology that makes this type of game dynamic marketing possible. For those who are yet to discover Foursquare, in short,... -
Female business owners more internet savvy than their male counterparts
Posted on January 21, 2011 | 1 CommentStatistics from the latest MYOB Business Monitor study have indicated that female business owners are slightly more likely to utlilise online marketing technologies than their male counterparts. The study found 39% of female business owners in Australia have a website compared to only 32% of... -
50 Cent makes 520 million cents with Twitter
Posted on January 13, 2011 | No CommentsOver the last weekend those of you following well known Hip-Hop artist 50 cent may have noticed his tweeting endorsement of a Florida based TV-Marketing company called H&H Imports. Over the course of the weekend, 50 Cent has managed to raise himself a cool $5.2... -
Internet Usage Equal to Television in the USA
Posted on December 16, 2010 | No CommentsForrester Research has released a study showing a substantial (121 percent) increase in the time spend on the internet vs time spent watching television over the last five years. Particularly interesting is the increase in streaming video use with 33 percent of adults surveyed saying... -
Web Analytics
Posted on June 4, 2010 | No CommentsYour website is your businesses alter ego, Web analytics is the personal trainer for that alter ego, getting your website to be the best it can be. -
Inside your Landing Page
Posted on June 2, 2010 | No CommentsIn the last post on this topic, We looked at at what a landing page is and why they are important to you as a business owner and search engine marketer. In this topic, we will explore some of the schools of thought regarding what... -
Htmlaphobia
Posted on June 1, 2010 | No CommentsIt’s not going to crawl into your bed, your cereal box or under your refrigerator and jump out and bite you. Yet it seems HTML and other web coding technologies are being systematically ignored by business owners who may be searching too hard to find... -
Open licensing means productivity
Posted on May 31, 2010 | No CommentsIt’s no secret that the internet poses new challenges for conventional business production models. Like the industrial revolution before it, the technological changes of the internet age mean some industries are struggling to stay alive and compete with the new realities of the marketplace. -
What is a landing page?
Posted on May 25, 2010 | No CommentsIn this article series we will guide you through the “do’s” and the “definitely do not do’s” of creating effective online marketing campaigns through use of landing pages. First we look at what a landing page is and why they are important to you as...
