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Archive for May, 2010
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Open licensing means productivity
Posted on May 31, 2010 | No CommentsIt’s no secret that the internet poses new challenges for conventional business production models. Like the industrial revolution before it, the technological changes of the internet age mean some industries are struggling to stay alive and compete with the new realities of the marketplace. -
What is a landing page?
Posted on May 25, 2010 | No CommentsIn this article series we will guide you through the “do’s” and the “definitely do not do’s” of creating effective online marketing campaigns through use of landing pages. First we look at what a landing page is and why they are important to you as... -
SMM Injection
Posted on May 23, 2010 | No CommentsThe above image has been seen circulating around facebook recently as the latest poke at chronic facebook users. “The facebook addict”, as the social concept goes, is far from fallacy, it’s real, its here and it’s well and truly a phenomenon. -
Keyword Placement
Posted on May 23, 2010 | No CommentsMany small companies in the business of website design today often use phrases like “Search Engine Optimisation” or “Web Analytics” in their promotional material – but do they actually know what they are talking about? When we here at Paragon Online Marketing talk about Search... -
Make your Content Unique
Posted on May 23, 2010 | No CommentsA Website with a purpose It’s common for marketer’s to refer to a business’ USP; unique selling proposition. It’s one thing for your website to clearly and effectively demonstrate your business’ USP, but its an entirely different thing for your website to have its very... -
The Hats of SEO
Posted on May 23, 2010 | No CommentsBlack or white? In the Online Marketing world, there are two primary methodologies in marketing content-based websites. The first is a quantitative approach which essentially involves hoarding as much keyword-rich content as possible in an effort to stand out amongst search engines. The other is... -
Learn the Basics
Posted on May 22, 2010 | No CommentsIf you’ve just setup your business you are no doubt considering that it might be a good idea to get a website. But then you dive into a world where people use abbreviations like they’re going out of fashion; SEO, SMM, PPC and CMS amongst... -
Website Broken?
Posted on May 22, 2010 | No CommentsDo you feel like you’ve wasted your money on an expensive website that really doesn’t do a lot more than look pretty? Buying a website without spending money on online marketing is like throwing a party without printing invitations, telling anybody whatsoever and holding your...
